Focus Suites

Industry-leading labs, built for gaming.

Total control over quality, security, and flexibility from our purpose-built focus suites and testing labs.

Facilities

Our state-of-the-art in-house facilities.

Experience the VGM difference firsthand. Our fully-owned and operated research facilities are designed for optimal data collection and participant comfort.

Modern VGM focus group suite with one-way mirror viewing room

Modern Focus Group Suites

Comfortable, configurable focus group rooms equipped with high-quality audio/video recording, client viewing rooms with one-way mirrors, and live-streaming capabilities. Perfect for in-depth discussions and concept evaluations.

  • Spacious and configurable rooms
  • Advanced AV recording & streaming
  • Comfortable client viewing areas
  • High-speed internet & technical support
VGM dedicated playtesting lab with multiple gaming stations

Dedicated Playtesting Labs

Secure playtesting labs configurable for any platform (PC, console, mobile, VR). We offer individual testing stations, group setups, and biometric monitoring options, all under direct VGM supervision to ensure data integrity and participant engagement.

  • Flexible setups for all game platforms
  • Individual and group testing stations
  • Biometric data collection options
  • Secure environment with controlled access
Locations

Three hubs, global reach.

USA — HQ

South San Francisco

Multi-room focus suite with adjacent observation lounges, gaming PCs, console stations, and full A/V capture for hybrid studies.

USA

New York City

East-coast hub for executive observation, with suites optimized for deep dives into mobile, casual, and AAA console titles.

United Kingdom

Brighton

European headquarters covering UK and EU studies with multilingual moderation and EMEA-wide recruitment.